Design Project: Fresh Fusion Juice

This project of mine was interesting for me, specifically because I know the increase of juicing businesses have been evident. However, I find that this industry doesn’t get catered to in comparison to boutiques, beauty businesses/services, let alone the business coaching industry. Fresh Fusion Juice became my opportunity to present the versatility of the design work I do. Juicing places are prevalent around me in my neighborhood. I was inspired by pop up shop events I attended, to challenge my design abilities.

First and foremost, I would like to give a shout out to ChatGPT for giving me the idea to put together my designs for this business. I felt challenged to do a unique, yet professional looking logo from what I’m not used to doing. This is the part of growing as a designer, where I needed to step outside of what’s familiar to me. I realize that once I have the logo ideas down packed, my design concepts for everything else comes together.

After I was done with my logo designs, I was enthusiastic + looking forward to working on other design concepts. Exploring mockups gave me inspiration for what I can do, and how I can bring together my vision. My favorite designs of all of them I worked on, were the two retractable banners. Believe it or not, it was my first time doing designs for retractable banners, and I was satisfied with how they turned out!

This has to be one of my favorite, yet vibrant businesses I’ve ever done design concepts for.